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Search Engine Optimization popularly referred to as SEO is the active practice of optimizing a web site by improving internal and external aspects in order to ensure a better Search Ranking on search engines like Google, Yahoo and Bing. The objective is to increase the traffic to the site from organic search results of search engines.

The majority of web traffic is driven by commercial search engines like Yahoo!, Google and Bing. If your website cannot be found by search engines for various reasons or your content cannot be put into their databases, you miss out on the incredible and low cost opportunities provided by search engines to get prospects to your website. Whether your website provides services, products or information, it is a well known fact that search engines are a primary method for almost all Internet users in their online journey.

The process of SEO is not easy, but once set up it all becomes a smooth management task. Because so many pieces of a website factor into the final search results, it's imperative to stick to the best solutions. It must also be understood, SEO is also a long-term process, both in application and results. Search engines can often be very slow to respond to improvements, but will eventually garner significant boosts in traffic for the website. Yes, Patience is an important virtue for successful SEO implementation but the strategy must have a strong foundation in order to ensure success.